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Reducing smoking deaths: Is it rocket science?

Linda M. Collins,

Originally posted on April 30, 2014

Health

Behavioral interventions to help people quit smoking are an important tool in the fight against the world's leading preventable cause of death. Linda Collins proposes taking a radically different approach to development of smoking cessation interventions, one based on the same engineering principles that enabled the 1969 moon landing. By taking this approach, it is possible to develop smoking cessation interventions that are more effective, efficient, cost-effective, and practical. The same approach can be used in many other areas of public health, for example prevention and treatment of alcohol abuse, drug abuse, and obesity. More information on this topic can be found at http://methodology.psu.edu/ra/most.
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