Patrick talks about the importance of ethics, identity, and how he’s holding his college accountable.
Patrick Cines is a Marketing major in the Smeal College of Business at Penn State University. He started a petition in his college called “Stand Up to Altria”, which calls on his business school to drop Altria, the parent company of Philip Morris USA and largest manufacturer of tobacco products, as a corporate partner. Patrick highlights the importance of identity, personal values, and asks his fellow students to think about who they are and what they stand for.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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