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Jordan "DJ Earworm" Roseman,

Originally posted on October 21, 2010

Technology Art Creativity

Most widely known for his annual 25-song mashup video "United State of Pop," DJ Earworm has been working as a San Francisco-based producer and performer since 2003. He first landed on the music scene after being hired by MTV as resident DJ during the 2005 MTV Music Video Awards in South Beach, Fla., performing at concerts, parties and VIP events throughout the weekend.
Around this time his mashups were quickly becoming legendary and in early 2006, he was approached by Wiley Publishing to write about his craft. The result, "Audio Mashup Construction Kit," was the first book focused specifically on this new musical genre -- a groundbreaking guide for those interested in the art of producing their own mashups.
His first breakout radio hit, "United State of Pop 2007," mashed up Billboard's 25 biggest pop hits of 2007 in an unprecedented feat of technical wizardry. It was followed up the next year by the wildly successful "United State of Pop 2008 (Viva la Pop)" and, in keeping with tradition, 12 months later DJ Earworm released "United State of Pop 2009 (Blame it on the Pop)" a truly global sensation which surpassed 26 million YouTube views within seven months of its release.
These successes have caught the attention of the music industry, and he's been hired to produce custom mashup videos for artists as diverse as Lady Gaga, Annie Lennox, Sean Kingston and Maroon 5, among others. Most recently, Earworm was commissioned to create a mashup of Enrique Iglesias's song "I Like It," which he performed live in Johannesburg, South Africa during the opening ceremonies of the Airtel Champions League 2010 Cricket Tournament —giving an entirely new audience an opportunity to experience his musical creations.
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